WHO ARE THE FOOLS? 

We are a multifaceted organization that focuses on a full-minded approach to entertainment, information, retailing, healthy eating, merchandise, community action, and so much more. We are artistic entrepreneurs who wish to affect the world we interact with in clever, expressionate, and enlightening ways.

Through our closely interwoven core brands (Reframe, mindFULL, fullmindedfools, Mentor in the Mirror), we have established a network of support and service that is open and inclusive to people who come from any and all diverse backgrounds or belief systems.

We strive to provide a safe, sensational, and extraordinarily satisfactory experience with every conversation, consideration, and transaction we partake in; putting the needs of our human customers and the sustainability of our shared communities as top priority.